ALCOHOL
RESPONSIBILITY
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Schools | Recycling | Bernick's
Scholarship | Alcohol Responsibility
"As a distributor of malt
beverages, Bernick's actively supports responsible
and moderate use of our beer products."
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| Resources: In
conjunction with Miller Brewing, we have made available no-cost materials
for parents, educators, retailers and college administrators to help
enhance public understanding and to promote responsible use of alcohol.
They can be downloaded and viewed by Adobe
Acrobat Reader or they can be acquired by contacting: responsibility@bernicks.com. |
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| Public
Service Announcements |
Radio Spots : Listen to some recent
radio spots created by Bernick's. Please click on the links below:
Spot #1 "Prom"
Spot #2 "Summer
in Minnesota"
Spot
#3 "Live Responsibly "
Spot
#4 "Holidays "
Spot
#5 "Holidays and talking to your kids "
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Video: Bernick's,
together with another local beer distributor, produced this public
service announcement (PSA) for broadcast on local cable TV. Click
here to view this PSA (Windows Media Player)
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| Please click on image to download
further information. |
Let's
Talk Brochure:
A guide to help parents talk to their children about alcohol and responsible decision-making. |
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Let's
Keep Talking: This brochure will help equip parents in guiding their children toward better
decision making about alcohol consumption and to remind their teens of society's expectations
pertaining to law.
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What's the Big Deal:The laws against providing alcohol to those under
21.
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Facts & Conversations: Help
prepare the young driver and college student for the responsibilities of new
found independence.
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| Talking to Teens series: This
series of booklets will help teens deal with peer pressure, social events, and
the ramifications of underage consumption. |
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| We
Don't Serve Teens : This web site
provides parents and others with tools and information to reduce teen
drinking and related harm. Click
here to view the We Don't Serve Teens site |
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| Safe
Cab and Designated Driver Programs: Bernick's is a co-sponsor of the St. Cloud Hospitality
Association's, Safe Cab Program. This program provides free rides home for restaurant and bar
patrons 365 days a year. |
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| Law
enforcement agencies acknowledge that designated driver and safe cab ride programs like these
are one of the primary reasons drunk driving arrests and accidents continue to decline. (Minnesota
has the fourth lowest rate of drunk driving fatalities in the US). |
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Contact:
For further information or to request hard copies of these brochures email to: responsibility@bernicks.com
or call 320-252-6441 or 800-627-0287
or visit Miller
Brewing Alcohol Responsibility and Heineken
Alcohol Responsibility web
sites.
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| updated
03-27-08 |
